Simplification and optimization round table discussion process of PRN franchise of novartis Viet Nam

Download Master Thesis: Simplification and optimization round table discussion process of PRN franchise of novartis Viet Nam

Novartis is one of the top global pharmaceutical company based in Switzerland. In Viet Nam, Novartis representative office has 2 divisions: Pharma and Oncology. Pharma division is structured by 4 Franchises, PNR franchise is responsible to promote Pain- Neuroscience- Respiratory products: Voltaren, Ultibro, Onbreez, PNR franchise has 4 FLMs and 29 MRs, performance in 2018 achieved 99.6% Objective: $13.6 mils, growth 22% versus 2017. The Symptoms is field force do not have much time in field to interact with HCPs.

Current Field force’s time in the field: 50-60% is lower than Job requirement: 70%, one of the most important issues of Novartis is a lot of ineffective meeting, which takes a lot of time of all Novartis associate and not effective as expected. So it makes the Field Force use more time in the office and less time to meet customer.

The current situation, PNR franchise of Novartis have to face with a challenge to be lack off time in field due to paperwork of RTD process, the cause is a long and complicated RTD process, the solutions are: Novartis will apply eP3 system to process and manage RTD activity, update the Salesforce system and change the process will help MR, FLM has more time on field to detail about product to HCPs to improve patient outcome.

Keywords: Franchises, nhượng quyền thương mại, thương hiệu

ThS08.118_Simplification and optimization round table discussion process of PRN franchise of novartis Viet Nam